Branding Package Development for Electoral Reform Project

1. About LADE

LADE is a Lebanese non-profit and non-partisan organization advocating for election integrity and fair representation as two vital pillars for a functional democracy. Since its establishment in 1996, the Lebanese Association for Democratic Elections (LADE) has been heavily involved in instigating electoral reform on a national level through a set of well-designed interventions amongst which election monitoring constitutes a cornerstone for a viable parliament, where it features as a necessary tool to assess the electoral framework and propose amendments when needed. The association’s early efforts reached paramount in 1998 with the implementation and management of a full-fledged campaign aiming at restoring local elections across Lebanon for the first time since the breakout of the Lebanese Civil War. Consequently, LADE’s role grew further and as a leading reformist organization. LADE’s awareness extended throughout the years to cover pre-elections, e-day and post-elections activities. Moreover, the association has been able, in a short period of time, to catch up with the academic and societal debates around media ethics and gender participation and has successfully developed a multifaceted and multidisciplinary approach to citizenship and electoral reform. 

2. Project Overview

LADE, in partnership with the European Union, is launching a 30-month project aimed at making Lebanon’s parliamentary elections more democratic and aligned with international standards. The project will focus on implementing electoral reforms, strengthening electoral bodies, and promoting transparency and inclusiveness through civil society engagement. The project aims to increase public confidence and the perceived integrity of the electoral process by introducing at least three major reforms and improving perceptions of electoral fairness among both the public and international observers.

3. Objective

The objective of this call is to create a comprehensive branding package that effectively conveys the project's mission, vision, and objectives, ensuring consistency and engagement across multiple platforms.

4. Scope of Work

The selected company will be responsible for developing the brand identity, including the following tasks:

• Project’s logo design (multiple concepts with revisions)
• Project slogan
• Color palette and typography selection
• Brand guidelines
• Social media templates (Facebook, Instagram, LinkedIn, etc.)
• Presentation template
• Brochure, flyer, or poster templates
• Banner template
• Merchandise design (T-shirts, tote bags, etc.)

4. Deliverables & Timeline

The assignment is expected to be completed within 4 weeks from the contract start date. The deliverables include:

• Proven experience in branding and design for NGOs, social initiatives, or similar projects.
• A portfolio showcasing relevant past work.
• A creative and strategic approach to branding.
• The ability to work within the given timeframe and accommodate feedback.