Digital advocacy Capacity building consultant- Women’s Rights’ Funds

Terms of References

Digital advocacy capacity building consultant – Women’s Rights’ Fund

Background

Oxfam is a global movement of people who are fighting inequality to end poverty and injustice. We are working across regions in about 70 countries, with thousands of partners, and allies, supporting communities to build better lives for themselves, grow resilience and protect lives and livelihoods also in times of crisis.

Because we want lasting solutions, we fight the inequalities that keep people locked in poverty and injustice, we tackle not the symptoms but the systems, and we campaign for genuine, durable change.

We commit to living our values so that we can be known for our integrity. This means transforming our governance, management, and operational structures, and nurturing a culture of continuous learning and reflection.

Oxfam in Lebanon is currently implementing the Women’s Rights’ Funds, which is a small fund (based mostly on funds raised from individual donors) that supports small community based Women Rights’ Organizations doing innovative and strategic work with multi-year flexible funding, currently being implemented in Occupied Palestinian Territories, Kenya, and Lebanon.

In addition to providing financial support, the project also aims to build the capacities of the three WROs based on self-assessments they conducted using the Oxfam Capacity Assessment Tool (OCAT), ensuring tailored support to address their needs and strengthen their organizational and programmatic capacities.

Based on the priorities that emerged from the capacity assessment, Digital Advocacy was a topic of need and interest that the 3 WROs expressed need for support in. The focus on capacity building in digital advocacy aims to equip the WROs with the tools and resources needed to use digital tools and platforms and advocate for women’s rights and gender justice in an effective and secure manner.

Purpose and objectives

Oxfam is seeking to hire a consultant/consultancy firm to support each of the WROs in their digital advocacy, tools, channels, and platforms to influence public policy and social change including strategy development with a focus on the digital landscape. Based on the needs assessment study and analysis, the digital capacity-building program needs to be designed based on each organization's needs to leverage their influence and change at local, national, and regional levels.  

Methodological approach

• Overall, the methodological approach used by the consultant/firm should be guided by Oxfam’s principles and values.
• The most suitable methodological approach will be co-created collaboratively with the 3 WROs targeted as part of the project.
• The approach should be participatory and interactive, actively engaging with the partners/ WROs.
• The approach should emphasize on the needs of each organization and mandate to exploration of diversified platforms and tools to leverage social change.

key tasks

1. In consultation with the WROs, identify the main needs and priorities to leverage each WRO and group’s knowledge and skills in the digital advocacy domain.
2. Map digital platforms, and identify gaps and opportunities, and their impact to understand the landscape, including the audience.
3. Support WROs to develop gender-just digital advocacy strategy, roadmap, and action plan. This includes setting specific goals, target audiences, and messages, and identifying calls to action. 
4. Support WROs in developing engaging communication for change, and advocacy materials including content for digital advocacy purposes.
5. Support WROs in monitoring and evaluating their digital advocacy efforts, using each platform's data analytics tools, and in measuring the impact of the advocacy strategy and plan.

Timeline

The total number of working days allocated for this consultancy is set at 32 days.

Activity

Timeline

Submit an inception report

12 February 2025

Consultation with WROs including an introductory session on the digital advocacy domain.

20 February 2025

Provide coaching sessions to each WRO to review their existing tools and platforms.  

21 February 2025 till 14 March 2025

Support WROs to develop communication material for specific themes.

21 February 2025 till 14 March 2025

Strategy development that promotes women’s rights for each WRO that aligns with their priorities.

21 February 2025 till 14 March 2025

Submit a final report

25 March 2025

Expected Outputs

This consultancy will deliver the following:

• A one-day workshop for the 3 WROs on digital advocacy. This workshop will familiarize the participants with the digital advocacy landscape, including ethical considerations, assess each organization's current tools and knowledge base in digital advocacy, and facilitate discussions to identify opportunities for collaboration and leverage individual strengths.
• Tailored coaching sessions (1-2 per WRO, final number to be determined collaboratively) to address specific needs and challenges. These sessions will equip WROs and informal groups with the knowledge and skills necessary to implement effective digital advocacy campaigns.
• A customized digital advocacy strategy for each WRO that will include clearly defined goals and target audiences, compelling messaging and calls to action, and a roadmap for implementing the strategy.
• Communication materials and content specifically tailored for digital advocacy purposes.

By the end of this consultancy, each WRO will have a comprehensive digital advocacy strategy, enhanced skills, and the resources necessary to launch successful online campaigns that promote gender justice.

Qualifications of the consultants/consultancy firm

• Demonstrated expertise for more than 5 years in the MENA context of women rights, gender justice, civic and digital activism.
• Facilitation and co-creation skills.
• Proven experience in digital advocacy in terms of landscaping, tools, audiences, data analysis, and measuring the impact.
• Skilled in Local Leadership and Community engagement including with grassroots, and local organisations.
• Familiarity with Oxfam’s work or other international NGOs will be an advantage.
• Experience in AI tools is an asset.
• Fluency in spoken and written English and Arabic.

Management of the assignment

The administration of this assignment will be managed by Oxfam. The tasks and deliverables of the consultant will be coordinated with the focal points at the partner WROs’ level and reported to the project manager for internal review and quality assurance.