Public Relations Coordinator

Key Responsibilities
● Responding to requests for information release or press conference from the media or
designating a spokesperson or source of information.
● Establishing and maintaining relationships with consumer, community, employee, and
public interest groups.
● Writing press releases and other media communications to promote clients.
● Planning or directing the development of programs to maintain favorable public and
stakeholder views of the organization's agenda and accomplishments.
● Studying the organization's objectives, promotional policies, and needs to build public
relations strategies that influence public opinion.
● Conferring with managers to identify trends and group interests.
Skills, Qualifications, and Experience
● Bachelor degree in journalism, PR, communication or related field.

Experience handling a press conference.
● Excellent written and verbal communication skills.
● Ability to pitch to the media.
● An ability to work on big strategy plans as well as day-to-day tasks.
● Ability to think both creatively and strategically.
● Ability to run PR campaigns that deliver measurable results and meet objectives.
● Deadline-oriented, inquisitive, with great follow-up and reporting skills.
● Creativity in securing coverage and buzz with traditional outlets.
● Understanding of social media and solid experience working with bloggers.
● Project and budget management skills.
● Responds well under pressure with strict time limit.
● Quick and enthusiastic learner.