outreach officer

A subsidiary of the France Médias Monde group, CFI, the French media cooperation agency, supported by the French Ministry of Europe and Foreign Affairs, is in charge of the coordination and implementation of public aid policy to promote and enhance media in developing countries. CFI is currently involved in around thirty projects that fall within three major programs: media and governance, media and development, and media and enterprise. 

• Participate in the elaboration of the social media dissemination plan of project production materials 
• Conduct research on social media influencers and support pages/groups that are useful for dissemination for the different campaign topics, and establish contacts with them if any cooperation is relevant. 
• Advise on the most relevant social media strategy, suggest social media outlets for possible partnerships 
• Perform a desk review to identify a target audience and understand the information challenges. 

• Draft a dissemination strategy, including for social media and television.  
• Develop stories, digital content, and messaging in coordination with the Research and 
Communications Officer and the National Project Manager.  

   

  ⇒Dissemination on Facebook:  

• Maintain and update our Facebook page.  
• Engage with project community to increase the number of followers, respond to 
comments and messages if relevant.  
• Post project production on the project Facebook page as well as on pages of relevant 
groups, influencers and partners: videos, written text, still pictures etc.  
• Subscribe as required to paid advertisement targeting specific layers of project related 
audience. 
 

   

  ⇒Monitoring and Follow up:  

• Closely keep track of the audiences and numbers of views of project posts, compile the information into an Excel table, and synthesize the most significant issues raised in the 
comments following CFI posts.  
• Follow-up the social media activity of project partners to support project communication 
campaigns.  
• Watch activity of other stakeholders on Facebook and other social media channels, in 
relation with the refugee crisis and the issue of social cohesion in the view of increasing 
CFI outreach and to adapt CFI social media strategy accordingly, if need be.  
• Draft a weekly M&E report based on social media metrics, highlighting the Facebook 
page insights. 
 

• Minimum 4 years of professional relevant experience.  
• Excellent knowledge of social media and media relations;  
• Excellent written and oral communications and editing skills both in English and Arabic.  
• Very good creativity skills in campaigning.  
• Should be proven team player with excellent inter-personal communication skills;  
• Experience in working with NGOs and INGOs is a plus.  
• Experience in working on refugees, women and children’s issue is a plus.  
• Experience in Monitoring and Evaluation is desirable.