Digital Fundraising Specialist

SCOPE

The Digital Fundraiser will maximise engagement from individuals by implementing and continuously improving engagement methods across digital and multi-platform channels. They will be responsible for creating campaigns that engage individuals, convert supporters to donors and activists and maximize the lifetime value of donors to the organisation acquired via digital and multi-channel acquisitions drives. They will use digital channels to enhance the success of campaigns including fundraising campaigns.

RESPONSIBILITIES

Conceptual tasks, Strategy Development and/or Project Development 

• Support the Fundraising Director in conceiving and developing the digital fundraising roadmap to acquire and retain new online donors.
• All materials produced shall be made on the basis of adequate audiences-targeting according to their Communications preferences (i.e. channel, message type, language, etc.) and type of support relationship (e.g. cold lists, warm lists, etc.); this position delivers our message effectively to our audiences thanks to its deep understanding of Greenpeace’s values and activities.
• Develop loyalty-tools according to retention and upgrading plans.
• Liaise with peers within the Greenpeace network to share best practices and experiences with digital fundraising.
• Research and investigate new market trends and new-media fundraising cases from other players.
• Contribute to the effectiveness and development of the fundraising department and digital work through active participation in fundraising meetings, weekly Web-team meetings and in the yearly planning process. 

Implementation

• Roll-out and report on digital acquisition tactics (web, mobile, e-mail, social networks, etc…).
• Roll-out and report on loyalty initiatives according to retention and upgrading plans.
• Work closely together with other fundraisers to ensure appropriate integration of digital tactics with other channels (direct-mail, telemarketing, Supporter Services).
• Define with the Fundraising Director yearly objectives (income, number of gifts, number of new supporters). 
• Work alongside campaign and mobilization teams in Greenpeace MENA to ensure effective integration with the digital fundraising strategies.
• Integrate our fundraising efforts with social media by creating content and visuals for sharing, implement social media-based platforms for lead generation and retargeting advertising.

Compliance / Keeping Framework Conditions

• Additionally, digital acquisition materials, particularly when reaching wider audiences (e.g. via Greenpeace's website), are produced liaising with the Programme , in order to ensure coherence in our branding positioning and development as well as campaign objectives.
• Comply with Greenpeace policies at all times regarding funding sources, confidentiality, data handling, etc.

QUALIFICATIONS, SKILLS AND EXPERIENCE

Experience & skills.

• 3+ years of experience in professional digital marketing, including advertising in digital channels. 
• Strong knowledge and practical understanding of fundraising.
• Knowledge and/or experience in web-related software (HTML coding, Photoshop, Illustrator, etc.)
• Knowledge and/or experience in graphic design and production of electronic materials.
• Knowledge of and/or experience in using marketing tools (e.g.: audience analysis, message testing and surveys).
• Awareness and knowledge of the local fundraising market.
• Knowledge of Google Analytics for tracking and measuring success.
• Practice Standing of the mobile market, the SMS market, the PPC and the PPL markets.
• Presentation and reporting skills.
• Strong knowledge of Google Grants.
• Project management skills, with the ability to advise on effective test programs.Strong communications skills.
• Strong Analytical and problem solving skills.
• Proven ability to work as part of a team and actively pursue networking with the ability to work remotely. 
• Excellent Interpersonal relationship skills and networking capabilities, in particular building constructive and long-term relationships with both internal and external parties.
• Excellent command of written and verbal communications skills in Arabic and good command English language. French is a plus.