Branding and Visibility Consultant/Agency

SHiFT is a social innovation hub leading the transformation of post-conflict and/or marginalised zones towards peaceful and prosperous communities. It brings people together and bridges differences through building capacities, raising awareness, creating opportunities, promoting success models and mentoring.  

#TogetherForBeirut, “معاً لبيروت”, is an initiative powered by SHiFT to support those affected by the Beirut Port Explosion. In the first stage of the initiative, teams of volunteers started working on the ground clearing rubble from homes and businesses that were destroyed in the explosion. In addition, a team of psychologists is giving psychological first aid for the people affected by the disaster, a team of engineers is conducting visits to the houses and stores located in the area and assessing their locations to provide help in the rehabilitation, and another team is conducting field visits to the stores and businesses located in the area and filling a business assessment with them for Future potential grants or help. 

Tatweer (تطوير) helps small, local businesses and start-ups to grow. It aims to revive businesses on ex-frontlines in Qobbe, Jabal Mohsen and Tabbaneh, Tripoli and Beirut. In the Tatweer program small business-owners can receive Business Development Training, support in business planning, coaching as well as in-kind grant to improve or kick-start their business. SHiFT is expanding now this program to support Nano Micro and Small businesses enhance their online presence and access new digital and physical markets.  

SHiFT is seeking a branding agency or a freelance expert to support and deliver the branding needs of the SMEs benefiting from SHiFT's programs. Their responsibilities will vary depending on each beneficiary's unique needs and may include: 

Develop Branding Guidelines: 

Full brand manual: name, tagline, logo, typography, color palette, voice tone, iconography, etc. 

Package design. 

Establish Online Presence: 

Landing page: copywriting, design, SEO, etc. 

Social Media Assets: profile picture(s), header picture(s), bio/description copywriting, SEO friendly content copywriting, different post types visuals, etc. 

Prepare Launch Campaign: 

Launching campaign creative content including: copywriting, infographics, photographs, illustrations, etc. 

Launching campaign channel(s): identifying the most suitable platform(s) for each beneficiary's objectives. 

The consultant should have: 

Outstanding designing skills 

Excellent content creation skills 

Previous experience in producing branding materials and visibility plans 

Ability to adhere to deadline and flexibility 

Experience working with private sectors/Businesses 

Copyright and Intellectual properties 

The consultant expressly assigns to SHiFT any copyright arising from the works the consultant produces while executing contract. The consultant may not use, reproduce or otherwise disseminate or authorize others to use, reproduce or disseminate such works without prior consent from SHiFT.