Marketing Consultant– ACT SMART INNOVATION HUB STARTUPS

Context & Background

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Accelerator Program's mission is to nurture and grow disruptive ideas, proof of concepts, and prototypes that share three common characteristics:

  1. A disruptive scientific or technological focus in the Agrifood sector.
  2. The possibility to scale beyond the local market.
  3. The potential to create sustainable job opportunities locally.

Scope of work

The Accelerator Program seeks a Marketing Consultant to help the startups develop their marketing, pricing, and sales strategies.

  • Help startups set their early-stage marketing objectives.
  • Define the startup’s unique value proposition and its adequate target audience.
  • Build the startup’s content marketing plan.
  • Identify the startup’s proper price positioning.
  • Map the right sales and marketing channels.
  • Prepare the startup’s online and offline marketing activities.
  • Set the startup’s marketing and advertising budgets.
  • Set the startup’s go-to-market plan and timeline.
  • Identify the right pricing strategy for each startup.
  • Define how the pricing strategy could be of a strategic advantage to the startups.
  • Help the startups identify how each pricing strategy fits into their business model.
  • Set the pricing tactics for the different stages, occasions, and offerings.
  • Define the multiple sales strategies and techniques and the best contexts for each.
  • Help entrepreneurs identify their and their team’s sales needs, strengths, and weaknesses.
  • Guide startups to define and set their sales objectives and KPIs.
  • Enable startups with the tools and frameworks to assess and diagnose sales performance gaps and recommend practical, timely and effective solutions to close those gaps.
  • Assess the startup’s sales strategies on an individual basis and provide feedback accordingly.

Qualifications

  • At least 5 years of experience as a Marketing Consultant, Trainer or similar role, preferably with a startup or in a startup environment
  • Possess strong marketing knowledge and skills
  • In-depth knowledge of the training, sales processes and best practices
  • Hands on experience managing the full training cycle
  • Exceptional platform delivery and facilitation skills - ability to deliver training programs from existing materials and teach sales-related training modules
  • Demonstrates strong communications skills and professional credibility to influence entrepreneurs and sales professionals
  • Demonstrated success in recommending learning solutions to drive growth

How to apply

To apply, please submit your proposal along with your work/ project portfolio by email:

Berytech, Accelerator Program: to: mario.ramadan@berytech.org & [email protected],

cc: [email protected]; before May 15th, 2021.

منتهية الصلاحية
آخر مدة للتقديم
السبت, 15. مايو 2021
نوع الدعوة
دعوة لتقديم الاستشارات
قطاع(ات) التدخل:
زراعة, العلوم والتكنولوجيا
Remuneration range:
3000 to 4000 (USD)
Duration of Contract:
N/A
randomness