Request for Advocacy Expert

• Introduction 

This project is implemented by the Arab Institute for Women at the Lebanese American 
university and is funded by the U.S. Middle East Partnership Initiative (MEPI) for the purpose of strengthening the relationship between existing civil society organizations and elected officials to increase government accountability and impact reform on gender related issues specifically parental leave policies.

• Project Objective

The project's overall objective is to promote universal parental leave and progressive childcare policies among Lebanese working parents as an entry point to achieving greater gender equality in Lebanon.

This request for proposal responds to the third objective of the project, formulated as follows: Improved attitudes related to shared childcare responsibilities and parental leave within Lebanese families and the Lebanese community. 

• Scope of Required Services

The expert is expected to design an advocacy campaign that will use a massive online and offline media presence and will aim at promoting the policy brief and the draft bill produced and will be published under objective one and the successes achieved under objective two. The selected expert will be provided with all pertinent documents referenced in this section.

The expert shall coordinate with the communication agency who will be creating and implementing the national online and offline media campaign in order to ensure the advocacy outcomes specified in the advocacy plan are implemented and conducted. It is worth noting that LAU will commission the communication agency separately.