The Basics Of Non-Profit Marketing

This workshop focuses on the key elements of the non-profit marketing. It describes the major similarities and differences vis-a-vis the traditional or commercial marketing. It provides as well a general overview about the essential marketing tools and techniques and their effect on the social behaviors with a professional approach.
Who should attend:• Activists who want to create a social change • Professionals working on health or social issues • Practitioners who want to apply new skills in the field
Learning objectives:• Usage of commercial marketing tools to create social and behavior change • Better understanding of the Marketing Mix approach • Development of effective programs and campaigns
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