Digital Campaigner

Digital Campaigner
Deadline for applications: Wednesday, January 20, 2016
Location: Beirut
Working area:
Job Description

Job Title               :  Digital Campaigner

Organisation          : Greenpeace Mediterranean

Department           : Programs

Reports    to          : Arab world Program leader

Location                : Beirut

Date                    : 13 January 2016

Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. Our campaigns aim at catalysing an energy revolution to address the number one threat facing our planet: climate change; defending our oceans by challenging wasteful and destructive fishing, and creating a global network of marine reserves; protecting the world’s ancient forests and the animals, plants and people that depend on them; creating a toxic free future with safer alternatives to hazardous chemicals in today's products and manufacturing; and campaigning for sustainable agriculture by protecting biodiversity and encouraging ecological farming. Greenpeace has been campaigning against environmental degradation since 1971 and today comprises 28 independent national/regional offices in over 55 countries across Europe, the Americas, Africa, Asia and the Pacific, as well as a co-ordinating body in the Netherlands, Greenpeace International.



The Digital Campaigner is responsible for building the web presence of Greenpeace in the Arab world through creating web content, web marketing, cooperation with external websites, recruiting and engaging online members, cultivating active online community, in order to help Greenpeace achieve its organizational and campaign objectives.

The Digital Campaigner will actively collaborate with fellow team members working on the Programme’s Campaigns, Communications and Engagement. The Arab world team focuses on online campaign work and digital engagement, profiling and building on offline activities delivered to support the digital campaign. The work is also enriched with online support to Greenpeace global campaign work. We are looking for someone who can grasp the issues, spot opportunities, and support the mobilization of our supporters to intervene in the most dynamic and important debates of our time: the Climate and the Environment.


  1. Create professional, engaging and creative content (text and visual) for websites and other online communications channels and social media platforms to communicate Greenpeace’s mission, vision and campaigns.
  2. Assist in the development of a professional and user-friendly Greenpeace Arabic website ( and online communications tools (e.g. e-newsletter) in accordance with the organizational branding strategy and best practices in the web industry.
  3. Offer strategic advice and execute plans on how to use the Greenpeace website, external websites and online channels and tools (e.g. e-newsletter, social media platforms) to help achieve organizational and campaign objectives, with emphasis on building public support for the organization.
  4. Develop and implement marketing plans to increase Greenpeace’s web presence in order to increase brand recognition of Greenpeace, inspire public to support Greenpeace and its campaigns; create qualitative and quantitative key performance indicators for web marketing plans.
  5. Offer strategic advice, develop and implement plans to build active Greenpeace online community, which include recruitment of new online supporters, cultivate relationship with existing online supporters and engaging supporters in Greenpeace campaign and fundraising initiatives.
  6. Manage online supporters and volunteers database, in accordance with the best segmentation and relationship building practices; empower and engage online volunteers to contribute to our online campaigns.
  7. Monitor and analyze recruitment and engagement response rates and adapt tools and techniques to increase audience reach & conversion rates
  8. Build and contribute to Greenpeace presence on social media including regular updates and personal communications with followers
  1. Work with agencies, designers and IT experts to produce online content, creative, tools and database for campaigning, fundraising and public engagement purposes.
  2. Collect and analyze research information related to web trends, digital marketing and user experience etc., to ensure that Greenpeace Arabic operates in parallel with on going developments within the digital industry in the Arab world and globally.
  3. Liaise with digital staff in Greenpeace International and other Greenpeace offices.
  4. May supervise Interns, external consultants based on the requirements of projects.
  5. Might have to line manage digital staff shall the operations of the Arab world expand in future
  6. Perform other duties as assigned by the line manager.




  1. Bachelor’s Degree or equivalent work experience in Communications, Digital Marketing or equivalent industry experience
  2. Demonstrated a minimum of 5 years experience in related industry, with clear success


Passion for the Internet and how it shapes our life: A native web citizen who believes in and understands the power and possibilities of Internet, and how the virtual world and real world interacts with each other. Stays on top of web trends. Possesses knowledge and experience in the use of different web tools for outreaching people.

Creative and pragmatic: Love changes, new challenges, ambitious and brave. Willingness to work in constantly changing, innovative environment, and to think out of the box. Use creative energy to generate pragmatic results and accomplish agreed objectives. Skills to use of Internet as a source of benchmarking of ideas, skills to copy existing ideas and tools for relevant use for Greenpeace.

People person: Believe that small number of people can make a big difference. Loves interaction with people, whether online or offline. Possesses skills to help community members to outreach other people in digital world. Actively finding new and more effective ways to work together with other people using online tools.


The following requirements (behaviors and characteristics) have been identified as key to success in the job. Successful candidates are expected to demonstrate these competencies.

Editorial Judgment - demonstrates judgment based on a thorough understanding of Greenpeace production guidelines, target audience, campaign and department objectives. Makes the right editorial decisions, taking account of conflicting views where necessary.

Creative Thinking - able to transform creative ideas into practical reality. Can look at existing situations and problems in novel ways and come up with creative solutions.

Planning and organization - able to think ahead in order to establish efficient and appropriate course of action for self and others. Prioritizes and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources.

Communication - able to get Greenpeace news and promotional messaging understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information.

Managing relationships and team working - able to build and maintain effective working relationships internally and externally. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.

Resilience - manages personal effectiveness by managing emotions in the face of pressure, set backs or when dealing with provocative situations. Demonstrates an approach to work that is characterized by commitment, motivation and energy.

Flexibility - adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue, to adapt an approach as the requirements of a situation change, and to change or easily accept changes in one’s own organization or job requirements.


  • Proven track record of solid experience in web content management, digital marketing, and/or developing online communities.
  • Excellent Arabic writing skills.
  • Creative and strategic communications skills.
  • Knowledge of Internet culture and close familiarity with the tools and landscape of the digital world.
  • Knowledge and experience of web design, HTML, CSS, Javascript, RSS, and other relevant web technologies.
  • Knowledge of web usability, web marketing and search engine optimization technologies.
  • Knowledge and experience in IT support field is preferable.
  • Fluency in written and spoken English.
  • Ability to manage multiple simultaneous projects and to meet tight deadlines, including a flexible mindset regarding working hours

Work environment

  • The position works in an office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives
    • The position may also be required to work under pressure and in physically or mentally challenging situations.


Commitment to Greenpeace’s core values in response to environmental and peace issues through non-violent direct action-led campaigning in line with its mission.

Experience required: Education degree: Bachelor Degree Field of education:
Arabic: Excellent English: Excellent French:
Period: yearly renewable contract
Submission guidelines: To Apply Please send cover letter and CV to by Wednesday 20 January 2016. Kindly indicate in your cover letter how you found out about this career opportunity. Please use the email subject line: “Digital Media Campaigner – Your Name”. Please no phone calls. Only shortlisted candidates will be contacted.
Cover letter required? Yes
Contact information
Guzide Gokcel
Regional HR Speacialist